Most websites aren’t accessible in different languages. And Google has said that getting listed on the BBB doesn’t directly help with SEO. But why stop there? Which means they’ve dealt with people in either your vertical (or a similar one) already. After all, the point of the resource page is to link out to useful content. When someone mentions a topic in a post, they usually don’t have room to dive into all the details. Quick commentary – Give a new spin or commentary on the topic. I was Googling around for content about [Topic] this morning, when I came across your excellent resource page: [URL]. So it’s not a magic bullet. For example, here’s a directory of California-based websites. That way, people can easily find my site. It turns out that your link’s position on a page is important. Will that link still count? People like hard copies (PDFs) of useful guides. But with the Moving Man Method, you’re looking for links to pages that aren’t relevant anymore. But they still work. Take one away from this process, and you’ll find your link building less effective. There’s data to show that you can dodge Penguin by minimizing exact match anchor text (I say anchor text is part of the story…but it’s more about trust). Then, reach out to the company and let them know how much you love their product, service, tool etc. He pioneered the Skyscraper technique of link-building outreach. Why are column links better than guest posts? The price of a BBB listing is determined by region and by number of employees. Whether it’s chatting over a beer at a conference, handing out business cards, or even putting a sticker of your URL on your car, getting the word out away from your computer can help increase brand awareness, traffic, and in the end, links. Most people will be happy to hook you up. Or maybe you notice that a site’s CSS is broken. Then, reach out and ask them to add you to their list. Well, with this approach, you recreate the content that was hosted on the broken link (you can usually find the old content on Sometimes the non-profit will write about people and local businesses that have helped them… and link out. Also, if the link doesn’t make sense (you’re just adding it for the sake of getting a link), then it will get deleted within hours. Simply publishing content isn’t going to land you any links. That said, whether you’re a white hat or black hat SEO, you do need to know the penalties that Google dishes out. Second tier link building isn’t only for outreach. Then, suggest your content to the person that runs that page. As someone that’s built up a solid following in the marketing world, I can tell you from experience that outreach is still REALLY hard. You don’t want to send your visitors to a page or website that doesn’t exist, it’s … As it turns out, certain types of content work best for link building. But more importantly, Derek got a ton of links from people that disagreed. For example, this microsite from Dominos resulted in 1k links: Most people will link directly to your microsite. That way, when you reach out, you have 1:1 replacement for the dead link. This video will walk you through the step-by-step process: Once you watch the video, it’s time for the next chapter: Now it’s time for me to show you real-life examples of link building in action. To be fair: a good chunk of a site’s links are unique opportunities that you won’t be able to copy (for example, a random mention in a news post or a link from a close friend’s blog). Your email address will not be published. Instead, just send your product out and let each blogger decide whether or not to link. Only guest post on sites that are VERY picky about what they publish. Relationship building is HARD. Today, a search for that phrase (in quotes) brings up 18,700 results. But it definitely helps. For example, let’s say you run a website about The Paleo Diet. The big plus of this approach is that people are usually MUCH more likely to link out to authority sites than rinky dink blogs. I’ve seen this most successful for outdoor sporting venues, like this one from my home state of Rhode Island: But I’ve also seen this work successful for indoor conference venues too. You need to get it in front of the right people. If your app is cool enough, submit it to people that run lists of the best apps in your industry, like this: Instead of trying to cover news first, take advantage of hot topics. If you have an audience, and you’re not picky about who responds, you can ask people to participate in your survey. As you might expect, Google puts MUCH more weight on editorially-placed links. Pro Tip: This works 100x better if you get your page to rank for “X statistics” keywords. And their extension page already has 409 backlinks: Existing websites have assets (namely, content and links) that every site could use more of. (In fact, I have a stack of emails in my inbox from people that had success using this strategy). It is also agreed by many that it is one of the … And if you acquire a site, those assets are now yours. Whenever someone mentions your brand in an article, they link to you…right? And let them know about your discount or coupon. When they replied, I sent them the URL of the broken link…and a piece of content from Backlinko that would be a 1:1 replacement: And most folks were more than happy to add my link: Last year Rich Edwards published this infographic on his site: Most people would just sit back and HOPE that people linked to their infographic. Sure, Julie was publishing great content. They’re a lot easier to get links from then a regular college webmaster. The one downside of The Skyscraper Technique is that it takes A TON of work. It can be as a consultant, guest writer, interviewer, interviewee or as an advisor. Then, pop it into reverse image search. That’s why I offer people PDF versions of our definitive guides: Profile links don’t do much. Cobranded content makes the entire content development and promotion process 2x easier. Today? But they’re too busy (especially if they have thousands of posts). Controversy can be a great way to attract links. And when they see that you linked to them, you’ll at least get on their radar screen. And gently remind them that you coined the phrase. Link building involves a detailed process of outreach, keyword research, content creation, and distribution. For example, this case study on my blog talks about how well The Content Upgrade worked for me: And whenever someone talks about The Content Upgrade, they reference my case study as proof that it works. (How do you know which sites to target and which to ignore? That’s it for my guide to link building in 2021. But it goes to show that humor can work as linkbait. To be clear: “newsworthy” doesn’t have to mean the front page of the New York Times. There are hundreds of ways to build backlinks, and guest posting is one of the ways to generate quality backlinks to your website. Or maybe you have a question about something. It may make a good replacement for the [Point Out a Specific Broken Link]. But stick to the original format (for example, if the dead content was a list post, don’t write a case study on the same topic). Sure, there are the obvious holidays (like Thanksgiving). The more links a page has, the more likely one of them will be broken. Create and Distribute Infographics. In fact, you’ll find 170+ strategies, tips and tactics on this page. If the myth is big enough, you can get some serious attention. Introduction to SEO Link Building Strategy: Backlinks are one of the central pillars and most essential parts of SEO marketing. But that would have made my content much less shareable. But it’s possible. (For example, you can send outreach emails to everyone that you linked out to). A successful link building strategy should always be aimed to bring a new, aspired audience to your website. Charities and non-profit organizations usually have a donors page, like this: Unfortunately, this is one of the most overused link building strategies on the planet. Plugins and extensions can get you some serious links. Our consistent link-building strategy relies on a multi-tiered system of top quality links, allowing us to permanently increase your website traffic in a safe and sustainable way. Either way, thanks for putting together your list of resources. You can do the same thing with competing products. But the hard work paid off. You need to pump out amazing stuff to get noticed. For example, I saw that this on-page SEO infographic from Moz was good… but outdated. A content asset created for pair-up link … Diving deep into a subject is a great way to establish yourself as an industry leader. People that agreed with Derek (namely, designers) linked to the post. Most universities announce speakers on their website, and when they do, they sometimes link back to you from the event page. In my experience, that link CAN help you rank. Just the story itself – If it’s early on in the story’s life, you can basically curate the information that’s out there (and keep it up to date). First of all, there’s no need. That is, assuming you’re doing something newsworthy. And because I reverse engineered something that worked, it’s racked up 6 thousand links. That’s what I’m going to cover in the next chapter. Here’s a real life example of a very specific outreach email: Links from the BBB are now all nofollowed. Most bloggers struggle to find relevant images to use in blog posts. Google has said that they “ignore” links from press releases. And you’ll find sites that the person appeared on as a guest or contributor: You can easily find other websites using your images or infographics with a reverse image tool (like Google Images). Remember: don’t go to their site! Then I emailed the person in charge of that content to give them a heads up about broken links that I found: (Note how uber-personalized that email is). A parody, spoof, or list of industry jokes can result in some serious links. Which means they’ll be pumped to spread the word. An algorithmic penalty that specifically targets sites that use spammy link building techniques (like shady guest posting and blog comment spam). How do you find these unlinked mentions? (Why? Instead of personalizing outreach messages that no one will ever read, send brief “feeler” emails. That’s not an editorial link. For example, ran a Valentine’s day quiz called: “Which Star Wars Character Should Be Your Valentine’s Day Date?”. So getting a link to that page doesn’t make that link more powerful), you’re better off with a link to your actual site. Link building can be an extensive and demanding process for ecommerce businesses, but implementing a well-planned strategy and staying patient will expand your brand awareness, search … If you reach out right after the post goes live (while the content is still fresh), you’ll find that people are more likely to update their content with your link. Link building, sometimes called “link earning” is … It usually just takes a quick call or email. For example, maybe the content they linked to changed to something completely different. Backlinks are valuable, and Google rewards sites with lots of backlinks. For example, when you publish a chart on your site, you get a link anytime someone shares that chart on their site. Again, Ahrefs comes in handy here. Do blog comments directly lead to dofollow links? That said, if you are going to exchange links with a website, be picky about who you exchange links with. Then, reach out and offer to update it. “The thing that makes this so successful is that it’s just as much about building relationships as it is about building links. So make sure to add at least one link from the microsite to your main site. Most industries are full of jargon that newbies can’t understand. If not, there’s always Google Surveys. Their now-famous PageRank Algorithm changed the game. But as long as you’re not pushy, you can pick up some links and shares from this approach. For example, when I published the results from our search engine ranking factors study, I got featured on some huge authority sites in the business space: Want to get links from colleges and .gov sites? Most college sites (or standalone alumni websites) have a section of their site dedicated to their alumni. Badges work great if you’re giving out awards. Is a site in your niche missing something… something that you could easily fill in for them? Think about … As long as it’s useful, people WILL link to it and share it. Second, green bloggers and environmental organizations are usually happy to link to great content. The people that agree with you will share your content like crazy. This is an easy way to earn links to a directions or “event info” page of your own website. That way you’re reaching out to the person that can actually add your link to their page. You need to check on your listing once it is published as each region has their own rules regarding their directory. With all that said, resource pages remain one of my favorite ways to get links. Webinars are great for building your email list. To date, this visual has been linked to dozens of times (many of which came from authoritative sites in the marketing niche). You might get a virus. That’s because your case study is something that’s super easy to reference. 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